In a significant development for Formula 1's media landscape, Apple is reportedly close to securing a groundbreaking deal for F1 broadcasting rights in the United States. The tech giant is expected to announce the agreement during the upcoming US Grand Prix [1], marking a major shift in how American fans consume the sport.
The potential streaming partnership comes at a crucial time for Formula 1, as the sport continues to expand its global reach. The deal, which has been in negotiation for an extended period, is reportedly reaching its final stages, with both parties eager to make the announcement at the Austin race [2].
Meanwhile, the sport faces scrutiny over its broadcast coverage, with Williams driver Carlos Sainz criticizing the current focus on celebrity appearances and drivers' personal lives. Sainz argues that the broadcasts are going "overboard" by showing drivers' girlfriends while missing crucial on-track action [3].
On the racing front, McLaren's recent championship success has become a major talking point in the paddock [4], while Mercedes team principal Toto Wolff continues negotiations with George Russell regarding his contract extension, stating that "good things take a while" [5].
The sport's commercial expansion continues beyond broadcasting, with BOSS partnering with Aston Martin's F1 team to create an innovative virtual reality racing experience, allowing fans to get closer to the action than ever before [6].
- Apple close to inking deal for Formula 1 rights in America
- Report: Apple hoping to announce F1 streaming deal at upcoming US Grand Prix
- F1 going 'overboard' by showing girlfriends - Sainz
- F1: Chequered Flag
- "Good things take a while," says Wolff on Russell F1 contract talk
- Hit the Virtual Racetrack With BOSS and Aston Martin's F1 Team
